Home » Online Marketing » What is Online Marketing?

Host your website at All-inkl.com ALL-INKL.COM - Webhosting Server Hosting Domain Provider

Which section on error-blog.com do you like most?

View Results

Loading ... Loading ...

What is Online Marketing?

google glass, tablet, coffe cup and keyboard, online marketing

There is no universal definition of what online marketing actually is. Also is the term subject to constant change, as technologies change and business models based on them are also changing constantly. [1]

Esther Düweke and Stefan Rabsch also talk about pull and push advertising. In any case it works about addressing the active internet user. [2]

Ralf Kreutzer means that Online Marketing are all activities that achieve marketing goals via devices with an Internet connection. Erwin Lammenett differentiates between online marketing goals in the “narrower” and “broader” sense. In recent years, your own homepage has no longer been the heart of the company activity, i.e. the pivotal point of business activity. It is more about to achieve marketing goals in the recent years. Philip Kotler says in 2001 online marketing includes everything, what comes to the online consumer via a modem (email, WWW, Aol,…). [3]


Host your website in Germany at All-inkl.com
ALL-INKL.COM - Webhosting Server Hosting Domain Provider



However, it can be said with certainty that the sub-disciplines such as affiliate marketing, Online PR, search engine marketing (divided into search engine optimization, keyword Advertising, Universal Search,…), online advertising with banners, email marketing, social media Marketing, influencer marketing and some more are part of online marketing. [4]

Learn here about different aspects of online marketing!

Conclusion:
The actual definition of the term “online marketing” is vague, the sub-disciplines however, they are relatively clearly differentiated from each other. This always refers to activities that lead to the achievement of online marketing goals.

The achievement of marketing goals should be measurable, however, this seems difficult in practice, as there are often detailed questions about success or failure decide. So it often cannot be said with certainty that changing a variable in a campaign would have led to more success or not.

Curious about email marketing? Read here!

Reference:
1 “Der-Begriff-Online-Marketing-Und-Unterschiedliche-Definitionen.Pdf.” Accessed December 5, 2023. https://www.lammenett.de/wp-content/uploads/2020/08/Der-Begriff-Online-
Marketing-und-unterschiedliche-Definitionen.pdf.

2 “Düweke and Rabsch – Erfolgreiche Websites.Pdf.” Accessed December 5, 2023. http://gxmedia.galileo-press.de.s3.amazonaws.com/leseproben/3041/galileocomputing_erfol
greiche_websites_2..pdf.

3 “Lammenett – 2019 – Praxiswissen Online-Marketing Affiliate-, Influen.Pdf.” Accessed December 5, 2023. https://mba-studium.at/wp-content/uploads/2020/12/Online-Marketing-und-Social-
Media-Management-Kapitel-2.pdf.

4 “Lammenett – 2019 – Praxiswissen Online-Marketing Affiliate-, Influen.Pdf.” Accessed December 5, 2023. https://mba-studium.at/wp-content/uploads/2020/12/Online-Marketing-und-Social-
Media-Management-Kapitel-2.pdf.

How useful was this post?

Click on a star to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?


2 Comments

Leave a comment

Your email address will not be published. Required fields are marked *

Host your website at All-inkl.com ALL-INKL.COM - Webhosting Server Hosting Domain Provider

Women makes 500$ with infolinks.com

consulting picture

WordPress Cookie Notice by Real Cookie Banner